Sales of blue eyeliner are up 50% thanks to Emma Corrin’s portrayal of Princess Diana in The Crown

Ahead of season four of The Crown, we can all agree that Princess Diana is one of the greats when it comes to style. Her iconic looks have transcended time, proving she was always one step ahead of the fashion curve, from her early 80’s printed blouses and gold hooped earrings to the oversized slogan sweaters and cycling shorts, that everyone from Hailey Bieber to Bella Hadid seems to have been inspired by.

But it isn’t just her style that we want to recreate, thanks to Emma Corrin’s portrayal of Princess Diana in The Crown sales of bright blue eyeliner (find out how to apply it with these 12 eyeliner hacks) have shot up by 50% in recent days, just in time for season four to hit our screens.

If you haven’t already noticed, Princess Diana’s signature look was a bold swoosh of blue eyeliner, and even though her make-up artist Mary Greenwell wasn’t a fan, (she told Stylist magazine “blue eyes should never wear blue pencil or shadow”) we definitely are. The look was certainly a radical move for Diana, considering she was part of British royalty, which can be quite limiting in terms of image. But if the stats are anything to go by, it seems beauty fans want in on the action too, as nearly all shades of blue eyeliner have sold out on Escentual.com.

Seeing a huge trend in blue eyeliner, sales have doubled in the past few days, including YSL Shocking Effet Faux Cils Felt-Tip Eyeliner in Majorelle Blue, $35 / £27, Escentual.com which is nearly sold out. 

The waterproof felt tip eyeliner lasts for 12 hours, giving great colour payoff without flaking or fading throughout the day. So what are you waiting for? Let’s all add a bit of Princess Diana sass to our beauty looks!