The world of lingerie can be a bit of a minefield. Searching for the best bralettes and the comfiest pants can feel like a never-ending mission, especially when it comes to nude shades. Until now that is. M&S has launched a new size-inclusive nude collection, featuring bras, pants, slips and shorts that give us Kim K Skims vibes.
Renowned for its bras and underwear, M&S has dropped a new campaign “Nothing neutral about it” which is designed to create a new definition of the word neutral.
Nude pieces that actually match your skin tone and aren’t just the peachy pink we've become accustomed to are hard to find in all lingerie brands, but in a world where we can now buy period underwear why can’t we find our perfect nude match bra?
According to Campaign, the company created this line after customers and colleagues called for M&S to do more to be diverse and inclusive with its underwear.
As a result, it teamed up with the Culture and Heritage Network and launched its “Nothing neutral about it” campaign, which introduces five new gorgeous colors—Rose Quartz, Topaz, Rich Amber, Opaline and Rich Quartz.
The bras go from sizes AA to H and the pants come in sizes 6 to 28. The shorts are also available in sizes 6 to 22 and you can choose your perfect length of slip.
In a press release, M&S wrote: “We set to work on creating a new definition of neutral with a truly inclusive range. So every woman—of whatever shape and color—has got a real choice and can look and feel fabulous.”
Laura Charles, M&S Lingerie Director said: “We listened when our customers and colleagues told us we hadn’t got it right when it came to color; both in the choices available and the way we talked about the neutral shades,”
She said it’s “an underwear range that provides more colors, more sizes and more choice so that all of our customers have the freedom to complement or contrast with their individual skin tone in a way that suits their own personal style.”
Shop the collection below:
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