Maybelline's Fit Me Concealer is one of the top under-eye concealers, say Amazon shoppers

What is it about Zoom meetings that make us look so washed-out, with dark circles to rival the rings of Saturn? That's when a kickass under-eye concealer, like Maybelline's Fit Me Concealer, is called for — so no one will ever know how many hours sleep you really got last night.

$13.49 at Amazon US

Maybelline New York Fit Me Liquid Concealer, $13.49, pack of two

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This popular drugstore buy is not only a beauty editor favorite but it's become a best-seller in the concealers category on Amazon, with more than 2,700 shoppers leaving the type of glowing reviews that makes you want to shop it in bulk.

Available in 12 shades, Maybelline's Fit Me concealer is creamy in texture so you avoid tugging the delicate skin under the eyes, which incidentally makes dark circles even worse. It's also lightweight and just as with the best foundation for acne-prone skin, it's non-comedogenic so, whether you're using it to cover up dark circles, redness around the nose, or an angry pimple, it won't crust or cake-up over the course of the day. 

But equally importantly, it has the type of dewy, soft-focus finish that's almost imperceptible as 'makeup'.

"This concealer blends really well with my skin, and it hides all my imperfections. It also brightens my skin and gives it a nice look. This is a great affordable concealer," said one shopper.

Meanwhile, another praised its staying power: "This is one of the only beauty products I have used up completely and re-purchased three times. Being a beauty product junkie, this should speak to how great this concealer is. I love that it's creamy enough to use under the eyes and not cause dryness/creasing yet not SO creamy that you can use it on other areas of the face and it won't move around...I will continue to use this concealer for years to come."

If you haven't yet jumped on the bandwagon, then it's time you did.