The Uniqlo x Marimekko collaboration was one of our favorite brand partnerships of 2020. Now the Japanese retailer is looking to conquer 2021—well, the next four years, really—with its new Musée du Louvre Collection, an apparel line inspired by the world-famous Parisian museum.
Launching online and in stores on February 8th, the inaugural collection will kick off with T-shirts and sweatshirts for both men and women all centered on a "Blossoms of Diversity" theme, inspired by the "diversity of women" highlighted in iconic artworks housed in the museum.
The men's line, created by British graphic artist Peter Saville, features hooded sweatshirts and casual tees sporting the likes of the "Venus de Milo," "the Winged Victory of Samothrace," and that bewitching "Mona Lisa" smirk. On the women's designs, Venus and Mona are joined by fellow famous masterpieces such as Raphael's "La Belle Jardinière" and Jean Auguste Dominique Ingres's "The Odalisque," all of which are reimagined as pullover sweatshirts and floral T-shirts in soft shades like heather gray and blush pink.
In regards to pricing, T-shirts across both the women's and men's lines will cost $19.90; sweatshirts and hoodies will be $29.90 each. Uniqlo will reportedly release more items to the Louvre collab collection gradually through 2024.
Alongside the clothes range, the four-year partnership will also include Uniqlo-sponsored museum programming and events at the Louvre, including the Free Saturday Nights program—a free-admission event that extends opening hours on the first Saturday of each month from 6pm to 9:45pm—and the Mini-Discovery tour, 20-minute guided tours aimed at families and museum first-timers that take place on Wednesdays, Saturdays and Sundays.
The Musée du Louvre Collection is far from the first time that the Japanese casual-wear retailer has tapped into its artistic side. Uniqlo has frequently partnered with famous museums all around the world, including the Museum of Modern Art in New York City, the Museum of Fine Arts in Boston, the Tate Modern in London, and the Museum of Contemporary Art in Barcelona.
